Etney Automobile
Etney Automobile: Automotive Excellence
Challenge
Etney Automobile, a burgeoning autoshop located in Ghana, recognized the need for a transformative brand redesign project. This project was essential to reposition the company as a forward-thinking automotive enterprise prepared to embrace the future. The comprehensive rebranding endeavor encompasses various brand assets aimed at enhancing Etney Automobile's visual identity and effectively conveying its dedication to excellence, innovation, and customer satisfaction.
Goal
Elevating Etney Automobile's Brand Identity Logo and Logo Variants: At the heart of this brand redesign initiative lies a meticulously crafted logo that encapsulates the very essence of Etney Automobile. The new logo mirrors the spirit of dynamism and expertise, incorporating sleek lines, contemporary typography, and an iconic symbol representing the company's future vision. Various logo variants have been developed to ensure flexibility and adaptability across diverse platforms, ensuring a consistent yet customized brand experience. Brand Guide: To ensure consistency and cohesion across all brand touchpoints, a comprehensive brand guide has been meticulously assembled. This guide serves as a blueprint, offering directives on logo usage, color palettes, typography, and imagery styles. It acts as a guardian of harmonious alignment, reinforcing core values and desired brand perception.
Solution
Creating a Unified Brand Experience Apparel Design and Print: Etney Automobile's brand transformation extends to the attire worn by its dedicated team. Custom-designed uniforms have been meticulously created to mirror the new brand identity, promoting professionalism and unity. These designs capture the brand's essence while prioritizing comfort and durability, highlighting the expertise and pride exemplified by the Etney team. Stationery Design: Etney Automobile's stationery design has been revitalized to harmonize with the brand's new visual language. Business cards, letterheads, envelopes, and other essential stationery items feature the updated logo, colors, and typography. This coherent and professional stationery design ensures a consistent brand experience in all modes of communication. Social Media Templates: With a strategic focus on bolstering online presence and engaging with customers, a suite of social media templates has been thoughtfully curated. These templates provide a unified appearance across various social media platforms, empowering Etney Automobile to effectively communicate its expertise, promotions, and customer-centric approach. They cater to a diverse array of content formats, including announcements, testimonials, car maintenance tips, and more.
