Nexa Media
Imagining Nexa Media: Unveiling the New Media Juggernaut
Challenge
Nexa Media, a pioneering media conglomerate in Ghana, needed a brand identity that could capture its innovative spirit and resonate with its audience. As a creative partner, Dot Odin Global took on the challenge of crafting unique brand designs for Nexa Media and its subbrands, including the Change Africa Podcast, Impact Story, and The Gathering. Each subbrand had its unique identity, yet they needed to align with Nexa Media's overarching vision.
Goal
Nexa Media's Brand Design: Our task was to create a brand design that mirrored Nexa Media's forward-thinking approach and its audience's expectations. We aimed to encapsulate Nexa Media's core values and aspirations into a cohesive brand identity. Our approach for Nexa Media was to symbolize synergy, integration, and growth. The logo represented the convergence of various media elements, signifying the interconnectedness of Nexa's content offerings. Vibrant colors infused energy and creativity into the design, reflecting Nexa Media's commitment to pushing boundaries in the media landscape. Impact Story's Unique Identity: For Impact Story, our goal was to create a powerful brand identity that exemplified its mission of driving positive change and inspiring social impact. The logo featured bold typography and an emblem symbolizing a ripple effect, mirroring the transformative nature of Impact Story's storytelling. Colors were carefully chosen to evoke hope, optimism, and empowerment, aligning with the brand's mission. Change Africa Podcast's Engaging Identity: The challenge for Change Africa Podcast was to craft an identity that embodied thought-provoking conversations and knowledge-sharing. The logo incorporated a microphone icon with an African-inspired pattern, representing the platform's commitment to amplifying diverse voices. Warm, inviting colors created an engaging visual identity for the podcast, emphasizing the sense of familiarity. The Gathering's Visionary Identity: As Nexa Media's flagship event, The Gathering needed a brand design that conveyed its significance as a premier gathering of influential minds. The logo embodied unity, collaboration, and intellectual growth, with stylized human figures and abstract shapes symbolizing the coming together of brilliant minds. The color palette reflected sophistication, professionalism, and meaningful exchange.
Solution
From Concept to Digital Assets Digital Assets and Beyond: In addition to crafting these captivating brand identities, Odin Global also developed comprehensive digital assets for Nexa Media and Impact Story. From social media graphics to promotional materials, every element aligned seamlessly with the overall brand design. Notably, a website was not part of the deliverables for this project.
